OTF Network New Lead Funnel Help; observed 2026-09-13.
								22 text Network new lead funnel metrics consider total events, not unique persons, within the selected month only. Each event in the funnel is recorded independently. Any metric that contains 'Network new' only includes events that have never been associated with an Orangetheory membership or pack — this excludes winbacks.
								25 text Count of all network new lead captures from the selected month. Includes initial captures and recaptures.
								26 container Intros booked % of leads
									27 text Intros booked % of leads
								28 text Network new intros booked as a percent of network new lead captures. Formula: Intros booked / (Lead captures - Direct Joins). Target: greater than 50%.
								29 container Intros taken % of intros booked
									30 text Intros taken % of intros booked
								31 text Network new intros taken as a percent of network new intros booked. Formula: Intros taken / Intros booked. Target: greater than 65%.
								34 text Network new closes as a percent of network new intros taken. Formula: Closes / Intros taken. Target: 55% or above.
								37 text Network new direct joins as a percent of network new lead captures. Formula: Direct joins / Lead captures.
								40 text Percent of network new leads who become a network new join. Formula: Network new join / Network new lead captures. Includes both closes and direct joins. Target: 19% or above.
								43 text Average number of Orangebook contacts per lead. Formula: Contacts / lead. Contacts include calls, emails, and texts.
								46 text Average number of Orangebook contacts per join. Formula: Contacts / join count. Excludes contacts from leads who did not join. Contacts include calls, emails, and texts.
								49 text Average time from a lead capture to first contact, in days. Contacts include calls, emails, and texts.
							52 disclosure triangle Time Intelligence
								53 text Time Intelligence